About Us 

Our Background

We’ve been in the business of reinventing everyday products for many years. Over that time we’ve worked along side some of the most well known companies in the world including Procter & Gamble, Boots, L'Oreal, Christian Dior, YSL and Superdrug. Our Easi-Twist Jar Opener, for example, has been available in North America for several years and we’ve sold hundreds of thousands in Walmart stores spread across the continent. Recently, we’ve grown and taken on new partnerships with a view to expanding our product range and, through the website, offering them directly to consumers.

At Present

We operate out of a restored barn near Chichester in West Sussex – an environment we find conducive to reinventing old classics into new shapes and sizes! All of our stock is stored in the warehouse and is dispatched directly to our customers on a daily basis. We continue to develop and search for products worldwide that we ourselves would like to use at home or at play.

Our Philosophy

All of the Wacky Practicals products are made to exacting standards and are bursting with style. You can be sure that your customers will understand the quality and the uniqueness of each product - they're different to anything else on the market and sure to sell well. As an exclusive retailer, you'll be among the first to know about new and exciting innovations before they're launched.

Our Business Partners

Over the years, we’ve worked with various operations in Asia, mainly China and Taiwan. We look for companies that source quality raw materials – case in point, the high grade silicone that we use for the Pack-Away Bucket. These companies have then produced literally hundreds of thousands of items to our exacting requirements.